![]() Greidinger at the time said the company didn't see “any business sense" in that model. Universal Pictures last November agreed to deals with AMC and Cinemark - the first- and third-largest chains - to shrink the theatrical window to 17 days, or three weekends. The agreement is the latest in a reordering of the theatrical marketplace - a sea change accelerated by the pandemic but viewed as long-in-coming by some analysts given the rise in streaming services. ![]() Regal's April 2 reopening coincides with the release of Warner Bros.' “Godzilla vs. "This agreement shows the studio’s commitment to the theatrical business and we see this agreement as an important milestone in our 100-year relationship with Warner Bros." “We are very happy for the agreement with Warner Bros." said Mooky Greidinger, chief executive of Cineworld. That doesn't apply to Warner releases this year, which are streaming simultaneously on HBO Max when they open in theaters. ![]() Beginning next year, the studio's releases will have a 45-day exclusive window at Regal cinemas, roughly slicing in half the traditional period. Cineworld also agreed to a new multi-year deal with Warner Bros.
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